AXA
“ There are three focal points that set AXA apart , and these are : responding to trends ; always being present ; and nurturing an environment for sustainable growth . Taken as a whole , these allow us to deliver our promises for both today and tomorrow .”
GARY HO CHIEF TECHNOLOGY OFFICER HONG KONG AND MACAU , AXA
“ iPro helps us to facilitate the sales practices with paperless applications through use of the iPad ”.
“ We are proud to say that we started the journey of handling our new insurance policies through a paperless process , starting from agency sales to transaction completion in the backend . By using iPro , we can empower our financial planners to increase their working mobility and productivity anywhere , anytime ,” he says .
Developing a strong IT team and preparing for modernisation of legacy apps Meanwhile , AXA is modernising all of its legacy applications to remain in-line with sustainability , efficiency , and digitisation goals .
“ We believe the cultivation of a cloud-first foundation will uplift the entire technology support to business ,” says Ho , “ which could deliver a seamless omnichannel experience to AXA customers and colleagues with business value .”
In order to leverage their data , AXA has implemented Digital Backbone , which can create 360 customer analysis for the insurance company ’ s financial planners . It allows them to provide timely data to support the selling strategies to AXA
“ To counter this , we have maintained a robust Data Governance Framework ( DGF ). Within this framework , we ’ ve established good standards and policies , like regular data cleansing and data quality optimisation . With a modernised and robust data infrastructure , we are proud to say that we ’ ve broken the silo between data and wider lines of business , to drive our enterprise forward .”
AXA has a Point of Sales System for their distribution partner , iPro , to support the sales journey of its products digitally , with Ho describing the relationship as one where
GARY HO ON THE NEXT STEPS
“ We are also implementing a multi-level cloud programme in AXA to facilitate cloud adoption within the company . When we ’ re talking about raising our adoption rate to new heights , we have a very aggressive target – nearly 100 % cloud utilisation of all applications in Hong Kong .”
116 July 2022