GRUPO AGEAS PORTUGAL

was a very challenging period – along with the sovereign debt crisis that severely hit Portugal – and we had to adjust quickly and change the organisation ’ s profile to cope with the challenges ahead .”

That period enabled Vilela to develop a robust field experience in corporate strategy , financial analysis , reporting , M & A and business development . “ Digital started as a small team of five people , concentrating essentially on ecommerce . But our vision was clear : we wanted to expand as we learned , in secure steps , towards a holistic practice aiming at providing great customer experience , leveraging on Digital . The team I lead is one of the five first-line technology areas of the Group in Portugal , reporting directly to the ExCo .”

A unique design process By the end of last year , Vilela and his team had launched the ADPA ( Ageas Digital Project Approach ) as a methodology and human centred approach that places design thinking at the heart of the development process .

The methodology , he says , disciplines creativity by leveraging individual and team motivations and capabilities . “ With ADPA , we fully consolidated the humancentric approach that we ’ ve been putting into practice for seven years . The process is inspiring and engaging the organisation on ‘ Design Thinking ’ to make it core to the development process , designing for delight ( D2D ) with the users , for the users .

It is this methodology that enables the teams to operate in a much more structured

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