InsurTech Magazine November 2022 | Page 33

NFP
Compared with other industries , he admits insurance has not built the best user-experience reputation . NFP Connect looks to change this by combining ease-ofuse and convenience alongside data clarity and insightful analysis .
“ Certainly , a lot of technology is embedded in the platform . I could talk in terms of AI , ML , and NLP , but I think terminology can actually prevent our industry from moving forward . We make things more complex when we bring these words into play . We really should talk about creating a better user experience , solving problems , engaging people – this is the recipe for success . Digital technologies are important , but expanding the impact of the actionable data behind the technology is where we can have the most impact . NFP Connect creates an opportunity to provide clients with insights from across their organisation through a single interactive dashboard that is personalised for them .”

1998

Year founded

7,100 + Number of employees

EXECUTIVE BIO

MARK RIEDER
TITLE : HEAD OF INNOVATION INDUSTRY : INSURANCE LOCATION : AUSTIN , TEXAS
As Head of Innovation , Mark champions , develops and institutionalises the innovation process for NFP inside and outside the organisation . As a catalyst for “ what if ” thinking Mark works to drive adoption and manage high-quality execution across organisational lines that enhance business outcomes .
Having served in the employee benefits industry for over 25 years , Mark joined NFP ’ s corporate team in January 2010 to launch the company ’ s national benefits administration practice . He has played an integral role in expanding the capabilities to include HR Technology consulting services , developing the NFP Marketplace – NFP ’ s exchange solution – and launching NFP ’ s Innovation efforts , whilst driving Digital
Transformation Strategy .
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