InsurTech Magazine November 2020 | Page 49

49 teams , where technology and operations work together to understand and deliver customer preferences and expectations , should be considered . The outcome for those that make this shift could be a noticeable uptick in business agility , thereby allowing them to improve speed-to-market and reallocate operational savings to investment areas that reduce costs and improve profitability .
Neil Murphy : Today ’ s insurance customers are more tech-savvy , demanding personalised services and answers delivered in real-time . Automation solutions can remove friction from the customer experience by automating repetitive routine tasks for staff , protect document integrity , and accelerate the process with less human intervention . RPA alone cannot address the insurance ’ s challenges without the industry itself having a strong grasp on the processes themselves . But , once businesses have their processes in order , they can amplify the power of automation , increase efficiencies and boost ROI ( return on investment ).
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