integrate with the solutions in the market , as it will likely only be at the high end that the premium for a given year will cover the cost of such solutions – or the propositions need to move from being single-year to multi-year policies . This shift might be more feasible in a post-pricing reform world – and also help insurers shift from being purely price / aggregator-led to more customer-centric risk management propositions .
“ It ’ s a big ‘ if ’ though , as price comparison websites still dominate new business flow , so insurers need to be thinking about the premium end or being more disruptive on renewal / cross-sell .”
“Fundamentally , there is an opportunity to leverage devices more , but the solutions need to align to where the peril , risk or price is being driven ”
DANIEL COLE SENIOR MANAGING DIRECTOR , PUBLICIS SAPIENT insurtechdigital . com 69