The most popular smart tech among Americans
SMART HOME DEVICES
The most popular smart tech among Americans
Smart TVs : 69 %
In a survey of 900 consumers , the most common smart tech in US homes appears to be the smart TV , with almost 70 % of respondents saying they have one .
• Smart speakers : 45 %
• Smart lights : 32 %
• Smart doorbells : 29 %
• Smart thermostats : 25 %
Source : Mortgage Cadence their disposal . Daniel Cole , Senior Managing Director at digital transformation consultancy Publicis Sapient , believes that this influx of data creates an opportunity for insurers to devise new consumer propositions .
“ Fundamentally , there is an opportunity to leverage devices more , but the solutions need to align to where the peril , risk or price is being driven . Escape of water was an obvious one ( and is now making traction ). Theft could be next up , where integrated monitoring and alarm systems are democratising to the masses .
“ Having said that , the reality is insurers will need to think about how their propositions
68 May 2023