InsurTech Magazine July 2020 | Page 171

Agile E-banking
Agile E-banking
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171 want to be at the cutting-edge and ready ourselves for the digital changes that the market will require , RBK will need to change ’,” he says . “ So , that ’ s where we started .”
Introducing a suite of new electronic services , including e-banking and mobile banking , RBK fully embraced the digital era by providing its customers with next-gen communications and intuitive services . “ We introduced chatbots to assist customer service and gain a better understanding of what people think about our products ,”
Mustafa expounds . “ We are upgrading our core banking system , which will help our front line staff know our customers better by having the analytical CRM ( customer relationship management software ) in front of them .” RBK has also introduced Viber banking - a cross-platform IM ( instant messaging ) application - which enables the company to give its clients convenient access to necessary services , such as account information , processing transactions , balance enquiries and statement history . Viber also gives
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