GENERALI VITALITY
Stockhammer says the insurance industry has always dealt with vast amounts of data , even from its inception . “ When you are a health insurer , you ' re getting a lot of data , meaning by someone signing up . Customers have to fill out a medical questionnaire sometimes based on their insurance , while others carry out a medical check .
“ Today , it ’ s even more pronounced . Think about yourself , what you ' re really doing on your smartphone through social media - and how much data you ' re offering up . The priority for Generali Vitality is that customers must have full control over their data . Privacy and security is critical .”
Technology partners Managing the technology for such an operation has , says Stockhammer , resulted in Generali Vitality working with a large ecosystem of partners , all of which bring value to the operation in different ways .
From data analytics and insights to the gamification of wellness - and the incentives offered , the digital insurer has teamed up with several big industry names , from Apple Watch and adidas to Expedia and Amazon . Accenture has also played a vital , supporting role through its range of products and services .
The Generali Vitality brand has scaled quickly as a result of its innovative products and services .
Stockhammer explains that entering new markets as well as adding new services to the proposition is a top priority . While there is already an established presence in Germany , Austria , and France , the company also rolled out its services in Spain and Italy in October . In 2022 , Eastern Europe will be targeted , with services first launching in the Czech Republic , and then Poland .
64 January 2022