GENERALI VITALITY
The app provides hints , tips , and notifications that alert customers about better living and work on changing negative behaviors . “ We want to give them a nudge in a healthy direction ,” says Stockhammer , “ and this is obviously quite a different offering provided by traditional life insurance policies .”
Every Generali Vitality customer downloads the app and is permanently using it to upload data on their health status . This can be done using wearables , and when uploads of workouts are carried out , rewards are offered . The company also has a strict data consent policy so that no information is recorded without the express permission of its users .
The app is adaptable to a range of IoT devices and can be plugged into the vast majority of existing hardware . Stockhammer says popular options with customers are Apple watches , Garmin , Polar , and Fitbit .
Generali Vitality ’ s team is also keeping a close eye on the market so that the company can innovate its products to keep up with the latest health monitoring options . Currently , they are working on ways to measure customer blood pressure , oxygen and glucose levels as well as heart rate for an indicator of wellness .
When customers first log into the app , they receive an initial health assessment and then are provided with a ‘ Vitality age ’ which , says Stockhammer , is usually quite a bit higher than their actual age . With the wellness incentives , they can reduce their Vitality age and bring it further in line with biology , as well as lowering their premiums , he explains .
“ When we launched the team six years ago , there were around 25 of us from 14 different nations . That meant we had a very international outlook ”
PETER STOCKHAMMER MANAGING DIRECTOR , GENERALI VITALITY
Managing the data Naturally , with so much data being used to assess customer wellness , management and privacy is a key area of focus . insurtechdigital . com 63