GENERALI VITALITY product to its customers . They then decided to add prevention as an additional service to the protection cover they were offering .
Digital differentiators Today , as well as offering comprehensive and intelligent life insurance solutions , Generali Vitality provides holistic , preventative incentives that are centered on customer wellness . As part of this drive , the company can access data directly from mobile fitness apps and trackers to assess customer health and offer incentives and rewards based on their proactive responses .
Stockhammer says the team drew on their experiences in the insurance space , as well as bringing in new talents from the technology industry to work on aspects like customer experience and journeys . The combination of a global customer base alongside an innovative entity , is , he says , an exciting and dynamic opportunity .
“ We have this startup mentality in an international environment . When we launched the team six years ago , there were around 25 of us from 14 different nations . That meant we had a very international outlook and it helped us in terms of trialing products for different cultures as well as collaborating with new partners . It ’ s also helped us engage with our internal and external stakeholders .”
Wearables for wellness Generali Vitality , says Stockhammer , is specialising in wellness motivation . The focus of the company is to create products that encourage customers to live healthier lifestyles . If they embrace the concept , they are rewarded with points that can be redeemed in a number of different ways .
insurtechdigital . com 59