GENERALI VITALITY
Generali
Vitality : Incentivising health and wellness
“ What attracts me now about the sector is the challenges it presents . We ' re living in a fastmoving world , and despite that , life and health insurance contracts have very long durations ”
PETER STOCKHAMMER MANAGING DIRECTOR , GENERALI VITALITY healthier , and this has a positive impact on the mortality and morbidity experience in the insurance business and in society . Stockhammer explains how the relationship between a wellness app and one of the world ’ s oldest insurance companies was forged .
He says , “ It started with a journey six years ago . Generali was founded in Trieste , Italy , and is celebrating this year its 190th birthday so we are nearly 200 years old .”
“ In terms of digitalisation and innovation , you have to bear in mind when the company was set up . It was in a time when cars didn ’ t even exist . So our challenge was rooted in trying to move a 184-year old insurer into the digital era .”
Stockhammer and his team were tasked with creating a legal entity and startup within the global group to bring a digital , app-driven
58 January 2022