InsurTech Magazine December 2023 | Page 16

THE INSURTECH INTERVIEW
Q . WHAT IS THE BEST THING ABOUT YOUR ROLE AT SMARSH ?

» The best thing about my role has to be the proximity I have to our customers and really being able to understand why our solutions are so valued . As head of the Enterprise business , I ’ m in regular communication with our largest customers , learning how Smarsh platforms and services are solving their compliance challenges . It ’ s also so fulfilling to observe how , as their relationships with Smarsh develop , our customers increasingly perceive their communications data not as a challenge but as a source of valuable intelligence .

Q . CAN YOU TELL US ABOUT THE LATEST INNOVATIONS IN REGTECH ?

» An area of innovation that has really caught my attention in recent months has been how regtech providers are responding to the normalisation of hybrid working models and the increasing use of mobile communication channels .

Smarsh identified early on that these developments would make “ Change-ofvenue ” conversations , whereby people continue the same conversation across different channels , a serious compliance challenge . In response , we ’ re constantly expanding the platforms we monitor , meaning that our customers can supervise conversations regardless of
16 December 2023