driver behaviour patterns, including acceleration, braking, cornering, and speed management. This data enables more precise risk assessment and pricing models compared to traditional demographic-based approaches.
Insurance companies using the integrated platform can segment their customer base according to actual driving behaviour rather than assumed risk factors. This segmentation supports targeted marketing campaigns and personalised policy pricing based on demonstrated safety performance.
Insurance companies gain risk management tools through data analytics The collaboration addresses insurance industry pressure to improve customer engagement whilst managing portfolio risk more effectively. Traditional insurance models rely on periodic policy renewals and claims processing for customer interaction, limiting opportunities for ongoing engagement.
The integrated platform enables continuous interaction between insurance companies and policyholders through the loyalty programme structure.
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