GENERALI ENGAGEMENT SOLUTIONS
products at the forefront of the industry . He believes that the change in perspective through these partnerships can challenge the established ways of doing things , pushing boundaries that previously wouldn ’ t have been considered .
“ My main principle is to get input from other industries . It is always good to get some input and some ideas from the outside . When you are permanently working on a single piece , you have a deep expertise , but bringing in some expertise from a different , outside point of view is always super helpful .”
Powerful data Data is crucial to all insurance companies , because it allows them to assess risks accurately , set premiums , and make informed decisions . By using the data to analyse customer behaviour , claims history , and market trends , improvements to customer experience can be made while also increasing profits and reducing losses . Protecting customer data is , however , of vital importance for insurance companies in : maintaining trust with their customers ; preventing data breaches and associated legal and financial liabilities ; and complying with data protection regulations .
With the increased flow of information from a customer regularly interacting with products like Generali Vitality , Stockhammer is conscious of just how precious that data is . It not only helps the provider deliver a better customer experience and product , but it is the cornerstone of trust between the customer and the provider .
“ I think that it is important and we are showing they are confident we are not misusing this data and always telling the customer you are in control in the programme there are several places where they can engage .”
He also states how vital it is that the industry makes sure the customer feels empowered in knowing how to make changes to the use of their data and ensuring there ’ s a transparent relationship with their insurer .
“ For each single piece , you decide what you ’ d like to share and give your consent . You can revoke it at any time , and if you revoke it , the data sharing is immediately stopped . The important thing is to give the customer control over their data .”
Staying ahead With the flow of information , expertise , and feedback between technical partners , insurer , and customer , Stockhammer is mindful that it is only possible to continue to deliver the best product by challenging any potential boundaries . He believes that , if any company embracing this kind of customerfacing technology gets too comfortable with
72 September 2023