GENERALI ENGAGEMENT SOLUTIONS
“ IT PUSHES US TOWARDS A CUSTOMER-FOCUSED APPROACH WITH THIS ONGOING COMMUNICATION AS WE ARE GETTING IMMEDIATE FEEDBACK FROM THE CUSTOMERS ”
PETER STOCKHAMMER MANAGING DIRECTOR , GENERALI ENGAGEMENT SOLUTIONS GMBH
A customer-focused approach This kind of customer relationship has been made possible thanks to the transformative technical tools now available to insurers in conjunction with the power of data , which allows insurers to provide a more personalised service .
Stockhammer believes that progress is causing a fundamental change in the level of service an insurer can provide to their life customers , going from a passive observer to being part of them making positive life changes .
“ It pushes us towards a customer-focused approach , this ongoing communication , as we ’ re getting immediate feedback from the customers . This is helpful for us because we ’ re really having the voice of the customer immediately there .”
70 September 2023