“ WE ARE SAYING WE ARE NOTICING AND REWARDING YOU AS YOU ARE CONSTANTLY DOING SOMETHING ”
PETER STOCKHAMMER MANAGING DIRECTOR , GENERALI ENGAGEMENT SOLUTIONS GMBH where you ’ re getting a push notification that says , ‘ Congratulations , we have achieved the goal , here is a reward for you ’. You can then spin the wheel and randomly get one of the awards .”
It ’ s this attitude to gamification and continued product improvement that excites Stockhammer , as it helps welcome an insurance provider with more than 190 years of industry experience to the cutting edge of digital transformation . It also heralds a new relationship with their customers . With such modern digital tools , customers have regular contact with their product , rather than just an initial interaction before embarking on a distant relationship that ’ s only rekindled when a problem arises
66 September 2023