THE ENTREPRENEUR WHO SPOTTED A PROBLEM AND MAD A $ 1BN SOLUTION
TRAILBLAZER
Sten
Saar clearly has entrepreneurship coursing through his veins , but it took a move to London in his early 20s to provide the impetus and inspiration for Zego
Y ou could say entrepreneurship runs in the blood for Sten Saar , Founder and CEO of commercial motor insurtech Zego . Aged 17 , he launched a company selling notepads to students . While it may sound like a niche venture , it generated net revenues of US $ 1mn across four countries – all while Saar was studying for a degree in Business and Management .
He stepped away from the notepad business in 2009 and sold it in 2013 , by which time Saar , who is originally from Estonia , had moved to London . First he worked in sales and marketing for a startup called Quickstart Global , before joining Onefinestay , a luxury holiday rental provider which Saar compares to an upmarket Airbnb . He got the idea for Zego while working at Deliveroo during its searing growth period . After all , Zego started out by providing flexible insurance to couriers and food delivery drivers .
NAME : STEN SAAR JOB TITLE : CO-FOUNDER AND CEO COMPANY : ZEGO
16 September 2022