As one of Portugal ’ s best established insurance providers , Grupo Ageas is leading the way through innovation and new marketplace offerings
GRUPO AGEAS PORTUGAL
As one of Portugal ’ s best established insurance providers , Grupo Ageas is leading the way through innovation and new marketplace offerings
Providing a wide range of products and services , Grupo Ageas Portugal is an economic Group , mostly focused on insurance , but with a wider ranging vision . The entity provides services to agents , bancassurance and direct cover . Its offerings include personal and commercial lines , in addition to all lines of business , including life , non-life , health and pension funds .
The company is also exploring new avenues beyond insurance , concentrating on health , ageing , pets and household markets . As part of this exploration , digital transformation has been critical in expediting change , increasing agility and providing customers with the best services possible .
Ângelo Guerra Vilela is the Director of Digital Assets & Journeys for Grupo Ageas Portugal and is responsible for managing a multi-disciplinary team , which is focused on providing users with an exceptional experience . The scope of his role includes managing all the digital assets used by the company ’ s stakeholders . There are 11 brands in total and 18 digital assets that fall under management , public websites , mobile apps and distributors ’ fronts .
“ We see ‘ digital ’ and ‘ digitisation ’ as two different things ,” says Vilela . “ Though the two are strongly linked , and complementary – ‘ digital ’ is what the outside world sees , ‘ digitisation ’ is what the outside world does not see and which enables ‘ digital ’; in other
118 September 2022