Zhong An
“ Insurance is a data game . The question is whether you use this data to really generate tailor-made solutions for your new customers ”
— Bill Song , COO , Zhong An
Founded in 2013 and currently holding a market value of $ 2bn , Zhong An is a Chinese digital-only insurance provider which has made waves worldwide through a heavily tech-driven philosophy and its recognition of the value of data . Utilising an advanced network of more than 300 partners , the company is able to collate data on when customers can use specific insurance products . This ecosystem , in turn , creates further sales opportunities that would not have been possible previously . In an article by Accenture , company COO Bill Song outlined how Big Data in modern insurance was transforming the industry landscape : “ Insurance is a data game . The question is whether you use this data to really generate tailor-made solutions for your new customers . The second time your customer buys the same policy , maybe you could consider different scenarios for pricing . To understand and use your customer ’ s latest data for recent purchases ; that would be the preferred direction .”
Zhong An
CEO – Jin Chen
CTO – Xing Jiang
COO – Bill Song
79 insurtechdigital . com