2021
FUTURE OF PET PLANS
1947
ARRIVAL IN BRITAIN
The second country to embrace pet insurance was Britain , where the first pet insurance policy was offered shortly after the Second World War . According to FEDIAF , the body representing European pet food manufacturers , there were over 36 million pets in the UK in 2021 .
During 2021 and 2022 , the owner of Krispy Kreme and Panera Bread made a sizeable play into pet insurance by acquiring brands like Figo , Agila and Crumb & Forster . With a cost-of-living crisis looming in many countries , investing in a policy now could save pet owners from unexpected bills .
2015
DIGITAL OFFERINGS
1982
CROSSING THE POND
Pet insurance reached the US in the 1980s with the first policy – issued by Veterinary Pet Insurance – given to television star Lassie . Canada followed in 1989 and some 25 years later , PetSecure , the country ’ s oldest pet insurer , issued its millionth policy to a corgi named Zoe .
New technology led to a number of digital pet insurance offerings . Figo Pet Insurance launched in 2015 , followed by ManyPets in 2017 , Swedish pet insurtech Lassie in 2020 , and Italian startup Dalma in 2021 . This year , big-name insurers like Admiral and Revolut have got in on the pet insurance game .
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