INSURANCE
Mick
and Tel : Pussycat !
“ Data shows the protection gap ( the gap of people that potentially need protection products like life insurance compared to those that have it ) amounts to 8.5 million people just in the UK ”
PHIL ZEIDLER CEO AND CO-FOUNDER , DEADHAPPY
The problem , says Zeidler , are the products and services on offer , which just don ’ t appeal to the generation in need of an insurance safety net .
Changing times But the digital transformation of services and the development of the IoT , has caused a shift in the life insurance industry . Disruptive companies like DeadHappy , that provide unique offerings that appeal to the younger generation , are becoming more commonplace . Technology is also playing a vital role .
David Vanek , CEO and cofounder of the insurance companion platform Anorak says the demographic demanding life insurance is changing . He explains , “ Across financial services we ’ ve seen younger earners gravitate towards personalised services , by using smart data
42 November 2021