InsurTech Magazine November 2021 | Page 20

FIVE MINUTES WITH ...

Phil Zeidler

FOUNDER OF The UK ’ s fastest-growing life insurance provider DeadHappy , is disrupting the life insurance market with a quick and simple three-minute sign-up process consisting of just four questions to set up pay-as-you-go life insurance .
Q . WHO WAS YOUR CHILDHOOD HERO , AND WHY ?

» Ian Botham – because he made the impossible possible . Or so it seemed ...

Q . WHAT ’ S THE BEST PIECE OF ADVICE YOU EVER RECEIVED ?

» In any conversation , dialogue , negotiation or sale , imagine you ’ re wearing the other person ’ s shoes – perspective is everything and is far more important than facts .

Q . WHAT WAS THE LAST BOOK YOU READ – AND HOW LONG AGO DID YOU READ IT ?

» I ’ m currently reading ‘ Paris Echo ’ by Sebastian Faulks and I ’ ve just finished ‘ A Month in Sienna ’ by Hisham Matar .

Q . NAME ONE PIECE OF TECHNOLOGY YOU COULDN ’ T LIVE WITHOUT AND TELL US WHY ( EXCLUDING YOUR MOBILE PHONE )

» This is tricky . Assuming the laptop is also out of bounds then possibly the sonos system with Spotify attached . Our household is often full of music and any room in the house that is quiet is quite extraordinary .

Q . WHO DO YOU LOOK UP TO IN TERMS OF LEADERSHIP AND MENTORSHIP ?

» I had a great tutor in Peter Winslow , ex CEO and Chair of the BGL Group . He taught me many things , but most importantly about how to treat people . I ’ m thankful I was able to learn from him .

20 November 2021