02

Bought By Many

Raised : US $ 350mn in a

Series D round Leading participants : EQT Growth , Munich Re Ventures , Octopus Ventures ,

Founded in 2012 by Steven Mendel and Guy Farley , Bought By Many was initially a marketplace service finding quotes for niche cover . In 2017 , the company diversified into pet insurance , launching their own branded policies , underwritten by Great Lakes Insurance , a part of Munich Re .

When the pet market in the UK boomed during 2020 , Bought By Many was already leading the pack as the first digital-first pet insurance provider in the UK and Europe . The company now has a pre-money valuation exceeding $ 2bn .

Co-founder Steve Mendel , “ The most frequent question I am asked is ‘ When is your IPO ?’ My answer is clear . We have too much to do right now to be able to find the time for that .” insurtechdigital . com 147