DIGITAL STRATEGY
InsurTech Digital consults executives from Sapiens , Majesco and Kin Insurance on how to achieve optimal customer-centricity in the digitised industry
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W hile the utilisation of technology among individual companies is currently a significant differentiator in the insurance world , this isn ’ t to say that it ’ ll forever be the case . As the tech factor becomes more even across the board , insurers may find that customer-centricity is one of the easiest and most valuable ways to distinguish themselves .
The quantifiable metrics for great service include the speed of resolution , the quality of solution , transparency and simplicity of processes , and cost . Furthermore , despite technology alone being unlikely to drive value , in combination with customer-centricity it could be leveraged to enrich the service experience through digitised distribution and communication , enhanced customer interactions ( such as via social media ), and
NOVEMBER 2020