Anyone who has ever battled with their pet insurance company can heave a sigh of relief now that Bought By Many has entered the marketplace . Launched in 2012 by Steven Mendel and Guy Farley , the insurtech started out as a service helping consumers find better deals on niche insurance . The company switched to pet insurance in 2017 , launching their own branded policies underwritten by Great Lakes Insurance , a part of Munich Re .

Now entering its second decade , Bought By Many is taking the pet health market by storm with its fast , practical and easy-to-claim products that help pet owners by making pet care more affordable . Bought by Many offers lifetime and accidentonly cat and dog insurance . It was also voted MoneyWise ’ s Most Trusted Pet Insurance Provider of 2019 . They attribute their success to their customer-led model , which uses anonymised search data to identify shared customer needs unmet by competitors , and then personalises products and experiences according to their preferences . In 2021 , Bought By Many received a valuation of US $ 2bn .

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