RPA
“ IF YOU DON ’ T HAVE A CLIENT-FIRST CULTURE , YOU WON ’ T EMBRACE CHANGE AND IT ’ S GOING TO BE A REAL CHALLENGE FOR YOUR BUSINESS GOING FORWARD ”
CHRIS MOORE HEAD OF APOLLO IBOTT 1971
attempt to simulate human intelligence to create meaningful interpretations from data , RPA is simply the muscle : it replicates the time it would take for a human to work manually with data , often on arduous and timeconsuming activities . As such , RPA can be said to increase productivity ; lead to significant cost savings for the insurer and , subsequently , the insured too ; reduce the extent and likelihood of human error ; and even increase job satisfaction among employees .
Elliot Green , Sales Director at Genasys , believes that RPA can be a good entry point for insurers to get into more sophisticated
AI , which is often just a buzzword applied to a clever line of code . Green says : “ The bulk of insurers and MGAs that we deal with could benefit from automation over actually trying to reinvent the ocean , actually automating a load of processes and using technology to do that is a good starting point for the future , when AI models will become more prevalent . For the bulk of people in the market , doing some automation is a good first step .”
In many cases , Chris Moore continues , the problem with an organisation embracing digitisation and automation is a cultural issue , not a technical one : “ I hate the narrative around legacy technology . It ’ s absolutely a wall that people hide behind . I think when you peel that back , it ’ s culture . If you don ’ t have a client-first culture , then you won ’ t embrace change and I think it ’ s going to be a real challenge for your business going forward .” insurtechdigital . com 95