InsurTech Magazine March 2023 | Page 53

DIGITAL TRANSFORMATION

“THE INSURANCE INDUSTRY IS CURRENTLY BEHIND SOME OTHER INDUSTRIES , FOR EXAMPLE , BANKING OR TELECOM , IN TERMS OF DIGITAL ADOPTION , BUT IT HAS COME A LONG WAY ”

MANOJ PANT SENIOR DIRECTOR AND EMEA INSURANCE INDUSTRY PRINCIPAL , PEGASYSTEMS
Sara Costantini , Regional Director for the UK and Ireland at CRIF , agrees . She says the next 12-18 months will see major adoptions of new technologies taking place – and a wide manner of strategies will be involved that drive forward the industry ’ s digitisation .
“ Through the adoption of open data , insurers will not only be able to better meet their current customers ’ needs , but also identify underserved groups and areas for potential new growth opportunities .
“ We also expect to see digital services put at the heart of many insurers ’ business strategies , with a keener focus on increasing efficiency , creating new digital products , and speeding up their launch to market .”
Constantini adds : “ I ’ m confident that all of this will come together to create an industry that ’ s more customer-centric than ever before , putting people and their needs at the heart of products thanks to the greater insight offered by open data initiatives .”
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