inspiring to see what she was able to achieve . This has certainly impacted on me and my determination to succeed .
My father taught me to look at the world through the prism of humour . He has a way with words , is a brilliant storyteller and is really engaging . His sharp wit and ability to make people laugh never fails to hold people ’ s attention . I always wanted to be as funny as he is ! Humour is so important - some would say you need it in our industry ! I ’ ve really valued these characteristics in my parents and they ’ ve made me the person I am today .
Q . WHAT ' S THE BEST PIECE OF ADVICE YOU EVER RECEIVED ?
» The best piece of advice was to ask myself this question before I embark on any project : “ Why are you / we doing this ?”
The important thing about business is not what you do , but why you do it and I ’ ve applied this to both my professional and personal life . It helps to eliminate noise around you , gives a purpose and meaning to your actions and motivates you to achieve whatever goal you ’ re working towards . This is how I talk through company objectives with my teams and ensures we ’ re all on the same page and highly motivated .
Q . WHAT ACTIVITIES ARE YOU MOST LOOKING FORWARD TO DOING ONCE LIFE GETS BACK TO NORMAL ?
» I had travelling plans in place before the pandemic to explore Asia and the US and
I ’ m really looking forward to revisiting these . I ’ m also a huge fan of the arts , it ’ s been a big part of my life . I love classical music and opera , and am a regular theatregoer with a particular passion for comedy shows . In my native Estonia we have a wealth of talented young performers who , like elsewhere in the world , have struggled with theatre closures . It ’ s so important we support our local arts venues and I will definitely be back in the theatre and opera houses as soon as it ’ s safe to do so .
Q . IS THERE A PERSONAL ACHIEVEMENT FROM THE PAST 12 MONTHS OF WHICH YOU ARE PARTICULARLY PROUD ?
» On a personal level I ’ ve learnt to become more patient ! As a fast-growing startup and working in digital insurtech which rewards hyperspeed , I ’ ve been used to quick fixes , being always on and had the same expectation of my teams .