Insurtech Magazine July 2023 | Page 57

EMBEDDED INSURANCE underwriting through AI and chatbots , improving the overall retail experience . The market is predominantly focused on consumer goods , but in the future , embedded insurance offerings could even extend to business processes , such as logistics and warehousing .”
Co-Founder and CEO of INZMO Meeri Savolainen echoes Henriques ’ belief in similar embedded insurance offerings being used across an increasing variety of industries : “ In the future , we will see more industries adopting embedded insurance models as consumers become increasingly accustomed to personalised and on-demand services . This , in turn , will create opportunities for insurtechs to partner with traditional insurance providers and to further disrupt the market by offering innovative , tailored insurance solutions .”
So , although embedded insurance ’ s growth may be stunted by regulations , these roadblocks will only serve to slow embedded insurance down as it continues to penetrate new industries , offering an integrated , user-friendly approach to providing insurance products in an increasing number of industries .
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