EMBEDDED INSURANCE
“Embedding insurance solutions is the answer to building efficient insurance products and personalised relationships with both the platforms and their customers ”
DAN BRATSHPIS CEO AND CO-FOUNDER , INSHUR
This is where insurtechs have taken up the mantle , offering insurers integrated solutions that can make embedded insurance a part of their offering . But , do the benefits of embedded insurance outweigh the risks for insurers ? We look at use cases of embedded insurance and ask : will it become a ‘ must ’ for insurers in the future ?
Is embedded insurance the answer ? For Dan Bratshpis , CEO and Co-Founder of INSHUR , “ embedding insurance solutions is the answer to building efficient insurance products and personalised relationships with both the platforms and their customers ”. While partnering with insurtechs may prove costly , Bratshpis feels the extensive budgets insurers spend on advertising “ to assert their presence in key areas of everyday life – such as car , life , travel , personal and professional liability insurance ” – doesn ’ t help them “ deliver the right product for these workers when relying on standard customer data such as gender and location in the underwriting process ”.
He adds : “ With embedded insurance , there are many mutual benefits for workers , insurers and platforms , but it ’ s the symbiosis
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