FIVE MINUTES WITH ...
“ We took years from first wanting to change the name of the business to taking the plunge ”
Q . HOW TOUGH WAS IT TO DECIDE TO REBRAND AS MANYPETS , AND WHAT ADVICE WOULD YOU GIVE TO FOUNDERS WHO THINK THEIR BRANDING NO LONGER REFLECTS THEIR VALUES ?
» Firstly , I would say , we took years from first wanting to change the name to taking the plunge . We spent ages ( and quite a bit of money ) searching through a raft of names and ended up back at the one we first thought of . We had an equal number of very credible voices advising us not to do it as we did advising us to do it . In the end , it was just about going for it . My one piece of practical advice for anyone building a business now would be to register a URL that is not related to your business ; we have policies . io for example , and use that for all the SaaS services your business relies on . So changing your trading name doesn ’ t require changes to a whole bunch of SaaS tools and integrations .
Q . IS THERE A PERSONAL ACHIEVEMENT FROM THE LAST 12 MONTHS YOU ’ RE PARTICULARLY PROUD OF ?
» I built a natural beehive by hollowing out a log and putting it in a tree ; it now has a colony of wild bees in it .
Q . WHAT WAS THE LAST BOOK YOU READ AND WHEN ?
» I am currently reading a book on how to create a forest garden . It ’ s amazing what small variety of edible plants we eat now . The next project is to plant a small forest garden for the bees to pollinate .
Q . WHAT CAN WE EXPECT TO SEE NEXT FROM MANYPETS ?
» I very much hope you will see ManyPets making a mark on the US pet insurance market and moving more and more from being a pure pet insurer to being a pet health company .
20 July 2023