GROUPASSUR
we do so through several different insurance products - which we design - and build partnerships with them .
“ This allows us to offer a very broad and diverse range of insurance products , enabling us to cover very complex risks that most insurance companies would not be able or willing to cover themselves .”
GroupAssur is , in his opinion , able to assemble a completely different type of insurance offering . Another competitive advantage is the company ' s financial resources . As Canada ' s largest MGA , backed by reputable investors , it has the ability to invest in technology at scale , in a way that very few other MGAs can . adding value to broker services . GroupAssur will be the first MGA in the world to be going live on Guidewire – the world-renowned cloud-native , P & C platform for insurers .
It ' s just one of the aspects that already sets GroupAssur apart from the competition . St-Jean Mercier explains : “ Most MGAs are pretty niche . We are different because we represent most of the national insurers and
Technology adoption in commercial insurance The demand for more streamlined and digitised commercial insurance is high , but a limited number of traditional industry players have chosen to adopt the latest technological innovations . Instead , they have tended to focus on personal lines products .
St-Jean Mercier explains : " This has created a gap between the state of technology for personal lines insurance and that for commercial insurance .
Then COVID came , and drastically changed the landscape , so now customers ' expectations are even higher when it comes to the digital and self-service marketplace . This puts even more pressure on insurance companies to invest more into personal lines and will most likely widen the gap further when it comes to digital offerings in the commercial lines sector .
This situation has provided GroupAssur with the opportunity to be at the forefront of entities investing next-generation services in the commercial lines sector .
“ Commercial insurance is our core business , this is what we ' re focusing on .
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