InsurTech Magazine July 2022 | Page 67

PEKIN INSURANCE as it completes its digital transition to Guidewire ’ s cloud platform and launches numerous new products and services .
Data is foundational to the insurance industry . The more data Pekin Insurance can leverage to inform business decisions , the more it can capitalise on data-driven advancements , including machine learning and artificial intelligence . This will streamline processes and provide critical data insights to inform key business decisions . The other trend and key area in insurance focuses on customer experience and ease of doing business . Pekin Insurance is making this an imperative as it moves forward and is placing customer centricity at the forefront of success for its organisation .
Bingham says : “ This year ' s really all about laying the foundation , putting the proper organisational constructs in place , improving our development and our delivery practices here in IT . Additionally , we need to deliver our key strategic priorities , including our state expansion and migration to Guidewire SaaS .
She adds : “ As I look to the next year , I really want to increase our focus on digital capabilities to improve customer self-service , as well as the overall user experience and ease of doing business . Like every organisation , we must increase our focus on data and data strategy to ensure we have the right architecture in place , that we ' re leveraging data insights and analytics capabilities to improve our processes and inform key business decisions .”
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