InsurTech Magazine July 2022 | Page 126

TECHNOLOGY
change organisations and impact customers , the impact on employees must not be forgotten . This brings about the opportunity for the reskilling of great people into new digital roles or enabling people to focus on truly value-added activities and those that differentiate humans from bots .”
Nina Laney says : “ There is great potential for AI and ML being used to drive hyperpersonalisation across products to manage to an outcome . This means delivering the outcome a customer needs or wants by dynamically managing the underlying products or parameters . For example , changing the blend of services under my health insurance as I age or as my circumstances change .
“ AI and ML also have the potential to help people form a view of whether they are over-insured or underinsured across all aspects of life – another move away from traditional products . ”
126 July 2022