customer experiences . And as purchasing life insurance isn ' t something we naturally look forward to anyway , complexities within the process will only discourage today ’ s digital-savvy customers even further .
This is where AI is crucial in optimising the end customer ’ s journey . Implementing AI techniques enables insurers to sidestep the need to ask customers repeated , personal questions and instead route them through the questions which are relevant to them .
Because in an age where companies like Amazon allow us to easily buy what we want with a few clicks , we naturally start to expect the same slick user journey elsewhere .
Therefore , we urge the industry to take the next step as underwriting technology evolves and implement AI and machine learning techniques . These identify patterns and use data points beyond human capabilities . As
“ Rather than replacing entire jobs , hyperautomation relieves the burden of the menial , administrative business tasks that litter an employee ’ s day ”
BRIAN MULLINS CEO , MIND FOUNDRY
98 July 2021