FOREWORD

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But even if we take out policies to cover these things , all too often , we neglect the need for life insurance .

Could it be because death is an icky subject that we think won ’ t happen to us ? Perhaps we believe it ' s a long way off - and therefore , not worthy of consideration ?

One would think a pandemic would be a boost for the life insurance market , as people realise their mortality .

But studies show that the protection gap ( those who should have , but don ’ t have life insurance ) amounts to a staggering eight million people in the UK . Sometimes it takes a stark reality . In my case , it was a friend , who cashed in on his life insurance , only to discover weeks later that he had terminal cancer . The fallout resulted in a mother left alone with two children , no home of her own , no security and only her meagre income to support them all .

But it shouldn ’ t take a Dickensian-style tragedy to encourage someone to get covered .

I personally , would like to see insurance companies speaking more plainly about death . It comes to us all - and is one of the very few certainties in this world . Why shy away from it ?

Companies also need to offer flexible , accessible policies to the new generation of families , so that cover becomes a priority .

Surely , if we can make car insurance appealing , we can do the same for our lives ?

JOANNA ENGLAND joanna . england @ bizclikmedia . com © 2021 | ALL RIGHTS RESERVED insurtechdigital . com 5