InsurTech Magazine July 2021 | Page 44

How LV = attracts top-tier talent
DIGITAL STRATEGY

How LV = attracts top-tier talent

When enacting a digital transformation strategy , having the right talent in your team can make a substantial difference . Smith explains how LV = gets the right people to implement its vision :
“ Most importantly , recruitment should focus on attitude , culture and values , and then focus on skills . LV = is a people-first business , and I want my team to care about our customers and each other and also to want to do the right thing . I can build skills , but I can ’ t build personality .
“ Then , it ’ s a case of ensuring they have the right skills and experience . We recognise that customers compare us to all their experiences with other companies and not just other insurers . Therefore , we ’ re also always on the lookout for people who have worked in other industries and can bring new ideas .”
44 July 2021