DIGITAL STRATEGY Tarek Nseir
DIGITAL STRATEGY Tarek Nseir
TITLE : VP OF HEAD OF DIGITAL ENGAGEMENT PRACTICE
COMPANY : EPAM
“ THIS IS AN EXCITING TIME FOR DIGITAL TRANSFORMATION IN THE INSURANCE INDUSTRY DUE TO THE OPPORTUNITIES PRESENTED IN PART BY COVID-19 ”
INDUSTRY : INFORMATION TECHNOLOGY & SERVICES
LOCATION : UNITED KINGDOM
Nseir ’ s role includes everything from innovation design , consulting and physical product development to the execution of core technologies that reach the consumer . TAREK NSEIR VP OF HEAD OF DIGITAL ENGAGEMENT PRACTICE , EPAM
Engagement Practice at EPAM Systems , claims that five years ’ worth of transformation has been accomplished in just 12 months . “ This is an exciting time for digital transformation in the insurance industry due to the opportunities presented in part by COVID-19 , regulatory change , and the investment appetite of insurers to differentiate from the competition .” What has resulted is an overall drive towards selfservice channels , digital channels , data analytics and more .
Whereas previously insurers were primarily interested in digital tech ’ s ability to reduce back-end costs through automation and self-service , Nseir believes the push to secure a competitive advantage by investing heavily in the customer experience ( CX ) has taken priority . The goal is to create “ predictive , always-on , sticky relationships with customers in all areas - from loss prevention to claims resolution and renewals .” insurtechmagazine . com 39