InsurTech Magazine July 2021 | Page 34

ALLIANZ MALAYSIA BERHAD
THE IMPORTANCE OF INNOVATION PARTNERS
Allianz Malaysia is teaming with various innovative partners to drive its digital adoption .
Using a Digital Adoption Platform ( DAP ), the company supports users to effortlessly navigate complex software , websites , and apps . By supplementing proactive and comprehensive guidance for customers , these tools can ensure that any problems can be resolved easily in-situ .
“ Having a partner that is able to help bridge the knowledge gap when using digital tools in areas that you haven ' t previously been exploring is really key ,” states Reuber . He notes that innovation partners have been particularly helpful during the roll out of automation tech like activitybots at Allianz .

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“ As an insurance business , our target is not to use technology to keep people away from interacting with us . We simply want to take care of any issues they have in the fastest and easiest way possible .
“ Digital adoption is difficult and complex , but it doesn ’ t need to be anymore when there are tools in the market that can do that work in the background . That ' s the magic of these partnerships ,” he said .
opposed to the opposite ). In addition to enhanced relevancy to its customers ’ lives , Reuber adds that Allianz will always retain the quality that has ensured its success since 1890 , “ Our slogan remains , ‘ We secure your future .’” This message is being adapted to meet the requirements of the digital era , he reasons , and that is why the company continually reexamines its priorities .
Therefore , as Allianz continues on its transformation journey , Reuber is determined to instill the digital mentality
34 July 2021