InsurTech Magazine July 2021 | Page 31

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The COVID-19 pandemic brought about significant changes to the way we live , work , and do business . Digital transformation now tops the agendas of CIOs across the globe .
Organizations across all industries and verticals are challenged by creating a long-term satisfying relationship with their customer . Meeting customers ’ digital needs has only come into sharper focus as a competitive differentiator . Insurance providers have been historically slow to adapt to the digital revolution . However they can no longer afford to continue to rely on legacy systems : digital is the future of insurance .
“ When faced with a digital transformation , businesses often struggle to maintain excellence in customer experience . With more digital customer interactions comes the growing expectation of digital self-service ,” says Rafael Sweary , President & Co-Founder of WalkMe . “ When consumers don ’ t easily find the help they need , their loyalty is compromised and their risk of churn increases ” notes Sweary . This is where digital adoption comes in .
Digital adoption means achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent . When users achieve digital adoption they not only learn basic functions on a given software they also maximize advanced features to unlock innovative new ideas and processes .
WalkMe is the world ’ s leading Digital Adoption Platform , created with a clear vision : to make technology adapt to people . With its patented proprietary technology , WalkMe allows businesses to maximize user adoption of their digital assets by constantly identifying gaps and problem areas to ensure adoption issues are addressed in real-time .
By partnering with WalkMe , Allianz has been able to deliver digital transformation at scale for the benefit of its customers . This includes building seamless digital experiences to allow customers to access targeted help in their moment of need , and simplifying the customer experience to drive engagement and adoption with in-app guidance and support directly from the WalkMe platform .
With WalkMe , organizations worldwide can accelerate the impact of their digital transformation initiatives . WalkMe is trusted by 2,000 customers , including 31 % of the Fortune 500 , and boasts over 35M customers in 42 + countries .
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