superior customer service and making the banking procedure as easy as possible . Whether it is through the use of artificial intelligence or machine learning software to make data easier to navigate or enhanced security features to put customers at ease , RBK is constantly exploring people-centric ways of modernising its products . “ We have introduced fingerprinting , face recognition and biometrics ,” he explains . That ’ s on the side our clients see , but , behind the scenes , we also invest a lot in security - especially on data encryption . Account fraud , transaction monitoring , data leakage prevention , incident handling , threat intelligence - these are things that clients aren ’ t directly aware of , yet they ’ re vital to making clients feel safe when they use our digital channels .”
Although investing in the newest technology can yield a more modern experience , what RBK is achieving is a rare feat : a service which feels personal , secure and cutting-edge . Its corporate culture , which prioritises delivering superlative customer experience , is what helps set the bank apart from its competitors . RBK is striving to unite its customers with the digital age ’ s greatest opportunities in a way which feels innovative and fresh . “ Making sure the customer has an easy experience is very important to us ,” Mustafa concludes . “ The customer experience is RBK ’ s mission and its vision . We want to continue to be the number one Bank in Kosovo ”.
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