open doors and encourage new students to work for us . We achieve that by introducing fresh ideas and ways of working that young people would like to see .” The bank is also organising ‘ hackathons ’ at the university , wherein students can experiment and explore the potential of data analytics . The bank ’ s spirited attitude also led to it recently employing QR coupons in stores , utilising augmented reality through a downloadable app , in order to make banking a more enjoyable , interactive and fun experience .

Looking ahead to 2020 and beyond , RBK , like every bank , must explore ways to retain its customers and attract new ones . “ It ’ s hard to try and market for Generation X and Y . RBK is measuring itself at all times to guarantee customer satisfaction and keeping the organisation alert and agile ,” Mustafa says . This makes defining a clear corporate strategy and liaising closely with partner companies absolutely essential . Collaborators like InfoSoft Systems and Temenos , providers of specialised system integration 173 EXECUTIVE PROFILE :

Title : Chief Operation Officer Industry : Banking

Location : Albania

Shukri Mustafa is a Board Member and Chief Operation Officer at Raiffeisen Bank Kosovo . He is responsible for IT and operations management in the bank . Mr Mustafa leads agile teams that deliver measurable results using tools such as Agile module and Canban . He has twelve-years ’ experience in managing operations and IT in his current role . He is also a consultant in Raiffeisen Bank Albania for Operations , IT Area , Project office , Cost Management , Facility Management , Lean Management and IT Security . www . insurtechdigital . com