Shukri Mustafa , COO / CIO of Raiffeisen Bank Kosovo , describes the bank ’ s mission to use continuous innovation to improve the customer experience

T he story of Raiffeisen Bank Kosovo ( RBK ) begins in 2002 , when the Austria-based company Raiffeisen Bank International AG ( RBI ) established itself in the territory . Following the 100 % acquisition of the American Bank of Kosovo ’ s shares , RBI rebranded it with its current name in 2003 . Offering its individual and corporate customers a wide variety of products and solutions , including financial services , asset management and loans , RBK also prides itself on an innovative approach to banking , which ensures its clients receive the highest-quality experience possible . Leveraged through careful research of the latest technology and strategic investment in its IT and Operations departments , RBK ’ s thoroughly modern outlook was awarded the first Registered Quality Assurance ISO 20000 certification in Kosovo .