now is to launch that into Canada and the US . It ’ s a very solid example of how we ’ re using digital in a competitive way .”
The future of beazley digital Beazley Digital is a brand-new division . While much of the insurance firm ’ s digital acumen is today centred upon the transactional elements of buying and selling insurance products , Wright is emphatic that a focus on channels before products will change that . It means providing a true gateway experience , where digital training materials about Beazley products will better equip brokers , where risk information is instantly available at their fingertips , and where having a video call with a specialist ensures Beazley ’ s reputation for access to expertise endures .
“ We see that this as an experience that ' s much broader than just the trading portal element ,” explains Wright . “ That ' s really that ' s a core part of what our proposition is going to become over time . Winning the market is very important , but providing that true omnichannel experience , giving the client choice , is the really exciting part of what we ' re offering .” Over the coming year , Wright hopes to establish a digital foundation to build upon , an agile delivery framework , and “ rather than just me saying it ”, feedback from brokers that vindicate the division ’ s OKR approach .
“ Five years out , the real way to prove that is by building a meaningful book of business ,” Wright adds . “ Across multiple territories , across multiple products , what we ' d like to be saying in five years is that we ' re writing somewhere between US $ 400-500mn of small business and 80 % of that is digitally underwritten , straight through processes , and with broker and client feedback being very positive about that .” insurtechdigital . com 57