BEAZLEY DIGITAL
individual to understand how the work they do impacts and improves the outcome . It is important , Wright says , that the firm ’ s experts evolve as much as the technology itself .
Beazley Digital ’ s Five Key Objectives The first of Beazley Digital ’ s core objectives is brilliant basics , a commitment to get the fundamentals right and deliver an exceptional service in a very automated manner . The second is to meet brokers where they want to be met , creating from the perspective of brokers rather than an insular ‘ build it and they will come ’ mentality .
“ Our third objective is access to specialists ,” Wright explains . “ This is really important . We ’ re hearing loud and clear that our brokers and our clients still want to be able to access a specialist , whether a claims manager or underwriter , to better understand their risk . Fourthly - and this is becoming more common across the industry anyway - is using data to drive insight and leveraging that in our everyday business operations to better understand how our products are performing and what our clients want .”
The final mission statement is to do better , to continue to innovate beyond base level expectations . Refining Beazley ’ s current business is not enough for Wright . With a new cross-functional team freed from their ‘ day job ’ and able to focus on pioneering truly transformative projects , Beazley Digital is building for the future , a near future where the Amazon effect has already brought friction free , zero-touch accessibility to everything from finance to supply chain procurement .
“ I ’ m sure we have a broker demographic that is becoming younger and much more digitally adept ,” says Wright . “ I think the way of doing business historically is probably not how it ' s going to be done in the future . Yes , in some markets the way that business is done is going to persist for the next few years , and that ’ s why we ’ ve got one eye on the future and developing those new channels that can really connect with our brokers in new ways to drive that digital efficiency .”
To do this , Beazley Digital is stepping away from how insurance firms traditionally prioritise products , instead focussing on distribution channels through which clients and brokers access them . Wright says the team is “ very deliberately organised ” to serve four core channels : APIs , leveraging
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