InsurTech Magazine January 2022 | Page 95

STRATEGY

“ Bionic thinking requires taking a human-centric design approach to both services and products ”

MEERI REBANE CO-FOUNDER AND CEO , INZMO of compliance and due diligence required , particularly within our sector - these collaborations are time intensive and each partner needs to be in it for the long term . The end result as we have experienced from a number of our own successful partnerships can be significant .
There has been a shift in mindset among consumers who are becoming increasingly disillusioned with traditional insurance offerings and seeking out digital and more personalised and cost-effective alternatives embedded into products and services at the point of purchase . Such embedded and ‘ invisible embedded ’ insurance experiences are gradually becoming the norm . As such we see a huge opportunity for B2B2C partnerships and expect to see more of these collaborations in the future .
One area we anticipate an explosion of B2B2C partner networks is within P & C . With the rise in urbanisation and smart homes and the transition to connected vehicles , there is a lot of headroom for growth with new opportunities in terms of product lines , and the B2B2C approach offers an effective means of customer acquisition .
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