CURE CIO , Douglas Benalan , discusses the commitment to providing affordable car insurance using cutting edge technologies to serve its customers

CURE CIO , Douglas Benalan , discusses the commitment to providing affordable car insurance using cutting edge technologies to serve its customers

Headquartered in Princeton , New Jersey , CURE auto insurance is a not-for-profit insurer founded in 1990 by former New Jersey Insurance Commissioner James J . Sheeran and awardwinning insurance expert Lena Chang , Ph . D . Originally heralded as the “ cure ” for the auto insurance crisis in New Jersey , the CURE business model is different in many ways . The insurer prioritises how a person drives versus their socio-economic status . This unique approach is shaped by the philosophies of its founders and current leadership . The risk assessment model of most car insurers takes into consideration a host of different factors . Among the typical factors include driving history and driving record , but there can be others , such as education , occupation , credit score , and home ownership . Sadly , and unknown to to most drivers , is that most car insurance companies often charge more to drivers who are more likely to have lower incomes than those that are wealthier , regardless of their driving record . Is this fair ? Even those who may know very little about car insurance would say no . CURE agrees , and with the help of its 200 + employees , has insured hundreds of thousands of drivers in New Jersey , Pennsylvania , and now Michigan as of 2021 , without taking these socio-economic factors into account .