GENERALI VITALITY
Peter Stockhammer , MD of Generali Vitality , talks us through the company ’ s new wellness initiative that uses data and digital technology to improve customer health
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Generali Vitality GmbH launched six years ago as a new digital arm of the European insurance company giant , Generali Group . Its purpose has been to develop and roll out a new wellness programme throughout continental Europe .
Peter Stockhammer , Managing Director of Generali Vitality , has enjoyed a long career in the Life insurance space and is a passionate advocate of advancement and innovation within the sector . He says that to truly drive forward new strategies , operatives need to understand how to liaise with each other and provide suitable support .
Originally , Stockhammer ended up in the life segment by chance following a new career opportunity . But the shift in perspective is one he ’ s embraced . He explains , “ What attracts me now about the sector is the challenges it presents . We ' re living in a fast-moving world , and despite that , life and health insurance contracts have very long durations . So , it means you have to make a decision based on risk factors over long , long periods .
For example , say someone is buying a retirement plan in his early 30s . His contract runs for 35 to 40 years , and the health proposition runs alongside the main customers for the rest of their life .”
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