INSURANCE
Ultimately , it ' s about embracing the opportunities that seem to present themselves daily . Insurers who are cornering new sections of the market today are those who effectively use data technologies for risk management , says Attar .
A technological future Mottram agrees . He says data is the lifeblood of the insurance industry , as as better ways of gathering it present themselves , companies must keep up . “ By improving data
integrity , companies can increase profitability by , not only improving the accuracy and consistency of data , but also adding context to the data used by the business for strategic decision making .”
He adds , “ By focusing on the four pillars of data integrity – data integration , data quality , location intelligence , and data enrichment , insurance companies can optimise the capabilities of data in their risk assessments .”
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