InsurTech Magazine January 2022 | Page 111

Esurance
TOP 10

Esurance

Founded : 1999
Founded in 1999 – and built with digitisation in mind , Esurance Insurance Services , Inc was one of the very first digital insurers to become operational in a time when mobile technology was still grappling with SMS . But its longevity in the marketplace and its founders willingness to adopt innovative technologies as they emerge , has stood it in good stead . Esurance currently sells auto , home , motorcycle , and renters insurance directly to consumers online and by phone . Its primary competitors are other direct personal insurance writers , mainly GEICO and Progressive .

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